Male fashion rules the catwalk for Gent’s Runway at CITYPARK
As seen in the St. Louis American.. Read the full story here.
The swag was on overload Sunday afternoon at CITYPARK’s Ultra Club. It was three days before St. Louis CITY SC faced Houston Dynamo FC to kick off their 2024 season by way of the CONCACAF Champions Cup. The super stylish crowd wasn’t gathered for a team rally – though there was plenty of team spirit in the building. The indoor event space was packed with fashionistas eager for a runway experience that demonstrated how men’s style and St. Louis soccer fandom traversed courtesy of the culminating event for Gent Men’s Fashion Week.
Runway at CITYPARK, created and produced by Brainchild Next CEO Dwight Carter, was also one of the 10 major style events to commemorate the tenth anniversary of the Saint Louis Fashion Fund.
Carter is on the Saint Louis Fashion Fund Board. He is also a part of the St. Louis CITY SC family, charged with the task of teaching fundamentals of the sport to the next generation.
“Dwight serves as the perfect example of the intersection between fashion and sports,” said Fox 2 sports anchor Daniel Esteve, who served as master of ceremonies for the event. “He is an actual coach for the St. Louis City Futures team to bring high class soccer to some of the youth throughout the St. Louis region.”
He wasn’t the only one.
“Blending performance and aesthetics to redefine the boundaries of sports and fashion resulting in professional athletes around the world driving many trends in fashion and in football,” said Lee Broughton, Chief Branding Architect and ownership group member for St. Louis CITY SC. “Photos of our players decked out in some of their favorite fits are among some of the most popular posts on the team’s social media channels.”