St. Louis City SC teams with Gent Men’s Fashion Week to rip the runway
As seen in the St. Louis American
When CITYPARK transforms into a catwalk for the culminating event of this year’s Gent Men’s Fashion Week next Sunday afternoon (Feb. 18), the passions of Dwight Carter will collide. The CEO of Brainchild Next – creator and producer of Gent Men’s Fashion Week – serves on the board of Saint Louis Fashion Fund. Carter has also coached soccer for over 15 years and is a CITY SC Community Coach for the CITY Futures youth soccer program at its Play On University City location and Play On+ select team.
“Having a rich history of soccer in St. Louis and a rich history of fashion in St. Louis, it’s kind of a cool thing to see them merged,” Carter said. “I’ve seen fashion grow and I’ve seen soccer grow at the same time. It’s pretty exciting putting it all together.”
The Gent Men’s Fashion Week – Runway at CITYPARK fashion show is next on the robust schedule of programming as Saint Louis Fashion Fund continues to celebrate its 10th anniversary.
“I kept seeing these amazing photos from CITY SC players wearing the latest fashions as they arrived to matches,” said Saint Louis Fashion Fund Co-founder and Board Chair Susan Sherman. “And I thought – we need to get them involved in Gent. Many of the themes we see from CITY SC – sustainability, soccer jerseys, and sports-inspired fashion – are dominating menswear trends in 2024. This is a perfect opportunity for people to celebrate St. Louis’ bright future in sports and fashion.”