Diane von Furstenberg’s All-out Excellent Adventure in St. Louis

MEET ME IN ST. LOUIS: Diane von Furstenberg took St. Louis by storm, meeting hundreds, hosting a trunk show, advising local fashion designers, dishing in a question-and-answer session and mingling with St. Louis Fashion Fund patrons at a Caleres-sponsored cocktail party. That was all in a day’s work Wednesday for the designer.

Upon touching down Wednesday morning at St. Louis Lambert International Airport, she beelined it to the trunk show, which was being held at the Contemporary Art Museum. Hundreds were on hand, with many seeking styling advice and selfies with the designer. Von Furstenberg helped to ring up $86,000 in trunk show sales there for her collection and $50,000 more had been generated the day before, according to Joan Berkman, who was part of the advance team for von Furstenberg’s visit. Online orders are still being taken.

Read full article here.

Braxton Payne